Projects

Branding for a Content Creator Who Speaks Through Material, Color, and Emotion

Some creators work with words.
Some work with images.
And some create an entire experience — through material.

In the branding project for Creation in a Different Light, Livinou creates content that works in a unique way:
Designing photos, cards, videos, and message cards — all made of plasticine, handmade, from a deep and precise emotional world.

In order to build the right branding for her, it was necessary to stop for a moment and understand:
What is behind the creation?
What is the feeling she wants to convey?
And how do you translate emotional depth and personal language — into clear and consistent visibility.

The strategic process
Characterizing the brand values ​​and key messages
Identifying the target audience and the emotional experience the brand seeks to create
Building a visual language that supports the work — without dominating it
Creating a design that allows the content to be at the center, and the branding to support it quietly and precisely

The result
A unique, soft, and precise design was built that reflects the creator’s world of content:
A connection to the material, sensitive color, pleasant typography, and a space that respects the message.
Branding that does not try to impress — but rather to enable a connection.

This is a brand that speaks slowly, touches, and invites observation.
Branding that understands that true work does not shout — it is felt.

From a Recovery Story to a Brand That Inspires Hope

An exciting branding project for Mia Katz Golan – a woman who overcame metastatic cancer and returned to walking, running and accompanying others on her recovery journey using a unique model she developed. Mia is an inspiring lecturer and workshop leader, and the brand we built for her reflects exactly this strength.

The work included developing a visual language in shades of blue jeans and warm yellow, a combination that creates a balance between youthful and positive energy and warmth and support. The logo, which incorporates a bird in motion, symbolizes the escape from pain and the possibility of rising from the lowest to the highest.

One of the key brand components is the recovery diary – a significant tool based on Mia’s 5-step model. The diary provides those recovering with a framework for managing the process, a daily source of inspiration and a personal space for writing, processing emotions and accumulating inner strength. It was designed as a supportive, encouraging and orderly space in the face of serious illnesses.

The entire branding was built to support the message that Mia believes in:
Recovery begins when you stop living in fear – and start living in the image of success.

This is a project that inspired me too, and strengthened my belief in the true power of branding that is based on truth, meaning, and life-changing.

51 Leaves, 51 Messages

A unique project we created for emotional therapist Iris Konfino: designing a package of message cards based on a personal collection of leaves that Iris has collected over the past five years. Each leaf is given a double expression – its photograph appears on one side of the card, and on the other side is written a therapeutic message derived from the visuality of the leaf and from Iris’s personal method.

The design included professional photography, cutting and processing in Photoshop, stamping on a black background and a colorful touch in autumn tones – warm, embracing and accurate to the essence of the project.

The result is a series of 51 cards that convey sharp and soft messages at the same time, allowing the patient to interpret, understand and connect with the emotion in a personal and meaningful way.

Strategic branding for a long-standing, multi-disciplinary business that has been operating since 1994 and combines a lunch restaurant, prepared food, factory supplies and catering. The goal: to create one strong and clear brand that speaks to diverse audiences and highlights the business’s advantages over the competition.

As part of the project, a full brand diagnosis was carried out, a new brand strategy was formulated and a renewed visual language was built – a rounded logo inspired by a plate, a warm color palette, and a communication tone that combines professionalism with homeliness.

Marketing and practical materials were produced for all touchpoints: menus, packaging, labels, ads, catering promotion materials and content templates adapted to networks.

The result: a stable, warm and inviting brand that strengthens the presence of “Tasties”, creates clear differentiation and creates a uniform brand experience – from the factories to the home customer.

An inspiring branding project created in collaboration with Ella Weintraub, author and founder of the “Embrace the Emotion” method. The brand journey began with the graphic design of the children’s book “The Sadness That Wanted Love” – the first book in a series dealing with emotions, illustrated with power and sensitivity suitable for children ages 2–10.

The Me&I brand was built from a therapeutic and educational perspective, aiming to allow children a safe, creative and positive access to the world of emotions.

Through storytelling, play, music, movement and role-playing, the brand helps children express emotions, understand them, and grow through real and ego-free coping.

The work included designing a visual language that accompanies the entire series, and positions the brand as an innovative platform that makes therapy and emotion accessible to children and families.

A branding project for Tamar Merhav, a strong woman and international entrepreneur who needed a brand that expressed the quality of her work and broad vision.

The work focused on highlighting the feminine, lofty and gentle power she exudes, and creating a visual sign that tells her story: wings, upward movement, and a confident presence that leads others to rise as well.

The logo created for her became an inspiring symbol – precise, clean and tailored like a glove, one that reinforces Tamar’s status and gives her brand a clear and powerful identity.

An exciting branding project for a business that empowers women to build independent careers from home. Little, a full-time mother and successful pastry chef, recognized that the skills she developed in management, organization, and creativity could help other women turn their talent into a stable and meaningful income.

The brand message is leading: Every woman can run a home business and succeed financially – alongside motherhood and family.
Little accompanies her clients on both a mental and operational level, and gives them practical tools for business growth.

We developed a logo and visual language based on the spirit of empowerment, personal change, and the ability to turn creativity into an economic opportunity.
A strong, clear, and inspiring brand was created that positions Little as a leader in business development for women in the world of pastry.