Me&I – Embrace the Emotion

An inspiring branding project created in collaboration with Ella Weintraub, author and founder of the "Embrace the Emotion" method. The brand journey began with the graphic design of the children's book "The Sadness That Wanted Love" – the first book in a series dealing with emotions, illustrated with power and sensitivity suitable for children ages 2–10.

The Me&I brand was built from a therapeutic and educational perspective, aiming to allow children a safe, creative and positive access to the world of emotions.

Through storytelling, play, music, movement and role-playing, the brand helps children express emotions, understand them, and grow through real and ego-free coping.

The work included designing a visual language that accompanies the entire series, and positions the brand as an innovative platform that makes therapy and emotion accessible to children and families.