Merhav Lemaof

A branding project for Tamar Merhav, a strong woman and international entrepreneur who needed a brand that expressed the quality of her work and broad vision.

The work focused on highlighting the feminine, lofty and gentle power she exudes, and creating a visual sign that tells her story: wings, upward movement, and a confident presence that leads others to rise as well.

The logo created for her became an inspiring symbol – precise, clean and tailored like a glove, one that reinforces Tamar’s status and gives her brand a clear and powerful identity.