Basic Callenge

From a Recovery Story to a Brand That Inspires Hope

An exciting branding project for Mia Katz Golan – a woman who overcame metastatic cancer and returned to walking, running and accompanying others on her recovery journey using a unique model she developed. Mia is an inspiring lecturer and workshop leader, and the brand we built for her reflects exactly this strength.

The work included developing a visual language in shades of blue jeans and warm yellow, a combination that creates a balance between youthful and positive energy and warmth and support. The logo, which incorporates a bird in motion, symbolizes the escape from pain and the possibility of rising from the lowest to the highest.

One of the key brand components is the recovery diary – a significant tool based on Mia’s 5-step model. The diary provides those recovering with a framework for managing the process, a daily source of inspiration and a personal space for writing, processing emotions and accumulating inner strength. It was designed as a supportive, encouraging and orderly space in the face of serious illnesses.

The entire branding was built to support the message that Mia believes in: Recovery begins when you stop living in fear – and start living in the image of success.

This is a project that inspired me too, and strengthened my belief in the true power of branding that is based on truth, meaning, and life-changing.