How do I know my branding is correct?
Proper branding feels precise. Precise in the way I present my business,Precise in the way the customer perceives it, and precise in the way my business identity appears
Proper branding feels precise. Precise in the way I present my business,Precise in the way the customer perceives it, and precise in the way my business identity appears
An inspiring branding project created in collaboration with Ella Weintraub, author and founder of the “Embrace the Emotion” method. The brand journey began with the graphic design of the children’s book “The Sadness That Wanted Love” – the first book in a series dealing with emotions, illustrated with power and sensitivity suitable for children ages 2–10.
The Me&I brand was built from a therapeutic and educational perspective, aiming to allow children a safe, creative and positive access to the world of emotions.
Through storytelling, play, music, movement and role-playing, the brand helps children express emotions, understand them, and grow through real and ego-free coping.
The work included designing a visual language that accompanies the entire series, and positions the brand as an innovative platform that makes therapy and emotion accessible to children and families.
A branding project for Tamar Merhav, a strong woman and international entrepreneur who needed a brand that expressed the quality of her work and broad vision.
The work focused on highlighting the feminine, lofty and gentle power she exudes, and creating a visual sign that tells her story: wings, upward movement, and a confident presence that leads others to rise as well.
The logo created for her became an inspiring symbol – precise, clean and tailored like a glove, one that reinforces Tamar’s status and gives her brand a clear and powerful identity.
An exciting branding project for a business that empowers women to build independent careers from home. Little, a full-time mother and successful pastry chef, recognized that the skills she developed in management, organization, and creativity could help other women turn their talent into a stable and meaningful income.
The brand message is leading: Every woman can run a home business and succeed financially – alongside motherhood and family.
Little accompanies her clients on both a mental and operational level, and gives them practical tools for business growth.
We developed a logo and visual language based on the spirit of empowerment, personal change, and the ability to turn creativity into an economic opportunity.
A strong, clear, and inspiring brand was created that positions Little as a leader in business development for women in the world of pastry.