What does a professional branding process look like?
What really happens behind the scenes? When I begin a branding process with a business owner, there is a moment that I love so much:The moment when everything
What really happens behind the scenes? When I begin a branding process with a business owner, there is a moment that I love so much:The moment when everything
Branding for a Content Creator Who Speaks Through Material, Color, and Emotion
Some creators work with words.
Some work with images.
And some create an entire experience — through material.
In the branding project for Creation in a Different Light, Livinou creates content that works in a unique way:
Designing photos, cards, videos, and message cards — all made of plasticine, handmade, from a deep and precise emotional world.
In order to build the right branding for her, it was necessary to stop for a moment and understand:
What is behind the creation?
What is the feeling she wants to convey?
And how do you translate emotional depth and personal language — into clear and consistent visibility.
The strategic process
Characterizing the brand values and key messages
Identifying the target audience and the emotional experience the brand seeks to create
Building a visual language that supports the work — without dominating it
Creating a design that allows the content to be at the center, and the branding to support it quietly and precisely
The result
A unique, soft, and precise design was built that reflects the creator’s world of content:
A connection to the material, sensitive color, pleasant typography, and a space that respects the message.
Branding that does not try to impress — but rather to enable a connection.
This is a brand that speaks slowly, touches, and invites observation.
Branding that understands that true work does not shout — it is felt.
From a Recovery Story to a Brand That Inspires Hope
An exciting branding project for Mia Katz Golan – a woman who overcame metastatic cancer and returned to walking, running and accompanying others on her recovery journey using a unique model she developed. Mia is an inspiring lecturer and workshop leader, and the brand we built for her reflects exactly this strength.
The work included developing a visual language in shades of blue jeans and warm yellow, a combination that creates a balance between youthful and positive energy and warmth and support. The logo, which incorporates a bird in motion, symbolizes the escape from pain and the possibility of rising from the lowest to the highest.
One of the key brand components is the recovery diary – a significant tool based on Mia’s 5-step model. The diary provides those recovering with a framework for managing the process, a daily source of inspiration and a personal space for writing, processing emotions and accumulating inner strength. It was designed as a supportive, encouraging and orderly space in the face of serious illnesses.
The entire branding was built to support the message that Mia believes in:
Recovery begins when you stop living in fear – and start living in the image of success.
This is a project that inspired me too, and strengthened my belief in the true power of branding that is based on truth, meaning, and life-changing.
There is a small moment that happens before the customer even reads a word. A moment when he enters a page, scrolls once, maybe twice, and within seconds
In every business I support, I see a recurring phenomenon: The business owner knows who he is, what he offers and what value he brings,and yet, when he
Branding is the identity of the business. Business branding is a strategic process that defines the complete identity of the business:Who it is, what value it brings, who
51 Leaves, 51 Messages
A unique project we created for emotional therapist Iris Konfino: designing a package of message cards based on a personal collection of leaves that Iris has collected over the past five years. Each leaf is given a double expression – its photograph appears on one side of the card, and on the other side is written a therapeutic message derived from the visuality of the leaf and from Iris’s personal method.
The design included professional photography, cutting and processing in Photoshop, stamping on a black background and a colorful touch in autumn tones – warm, embracing and accurate to the essence of the project.
The result is a series of 51 cards that convey sharp and soft messages at the same time, allowing the patient to interpret, understand and connect with the emotion in a personal and meaningful way.
Strategic branding for a long-standing, multi-disciplinary business that has been operating since 1994 and combines a lunch restaurant, prepared food, factory supplies and catering. The goal: to create one strong and clear brand that speaks to diverse audiences and highlights the business’s advantages over the competition.
As part of the project, a full brand diagnosis was carried out, a new brand strategy was formulated and a renewed visual language was built – a rounded logo inspired by a plate, a warm color palette, and a communication tone that combines professionalism with homeliness.
Marketing and practical materials were produced for all touchpoints: menus, packaging, labels, ads, catering promotion materials and content templates adapted to networks.
The result: a stable, warm and inviting brand that strengthens the presence of “Tasties”, creates clear differentiation and creates a uniform brand experience – from the factories to the home customer.