An inspiring brand produced and launched by Ella Weintraub, author and founder of the "embrace the emotion" method, in collaboration with Galim Design.
The development of the brand began with a graphic design for a children's book, "The sadness that wanted love", the first book in a series that talks about feelings. The book is accompanied by powerful illustrations adapted and at eye level for children from two to ten years old.
The brand as a whole operates from a therapeutic place that helps children open up, act and experience the world from their personal, ego-free perspective.
The purpose of the Me&I brand is to make care and education accessible to children, as well as to enable intimacy and openness from a positive and creative place.
Through the reading of the story, play, music, movement, role plays and more, the team enables the children to bring out their feelings, understand them and face various challenges.

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