Hamatamim

Strategic branding for a long-standing, multi-disciplinary business that has been operating since 1994 and combines a lunch restaurant, prepared food, factory supplies and catering. The goal: to create one strong and clear brand that speaks to diverse audiences and highlights the business's advantages over the competition.

As part of the project, a full brand diagnosis was carried out, a new brand strategy was formulated and a renewed visual language was built - a rounded logo inspired by a plate, a warm color palette, and a communication tone that combines professionalism with homeliness.

Marketing and practical materials were produced for all touchpoints: menus, packaging, labels, ads, catering promotion materials and content templates adapted to networks.

The result: a stable, warm and inviting brand that strengthens the presence of "Tasties", creates clear differentiation and creates a uniform brand experience - from the factories to the home customer.